The Ads Click!

Oh well, just a week ago we were wondering if we would even spend all of our budget before the Google Challenge ends. Now, I have to ask, will we have enough money to make it to the end? Seems like AdWords can and did produce traffic to a website. Now we must further analyse if the clicks resulted in calls, new clients, or further review of the business model. Tomorrow we meet again to hear feedback from the business owner.

I thinks we are in for a great ending to this Google Challenge. Could there be a screenplay in the works?!

click clack....

So. We've had a very very successful week or so on our AdWords campaign and we are closing in on the final stretch. As a baseline of what we've accomplished is spending roughly 65% of our $200 amount thus far.

What can we take away from this? I'd think that relevant ads based on the word choice you've selected will drive traffic to your website. But, are the ads 100% relevant to the content on the page? Do the ads create feedback for our client?

I guess that information will have to wait for the final documentation to be writ.

Where Are My Clicks?

Despite many useful changes to the AdWords campaign for our project, the desired number of clicks are not materializing. Google has many reference sources to chooses from in order to answer some of our questions, but the only remedy we seem to see is to revise, revise, revise. A successful targeted ad campaign is not developed in one swoop, a series of historical results combined with the latest market trends analysis will provide the basic blueprint. Just like in constructing a new building, once you break ground who really knows what is under the surface. Well we need to break ground now and find out why the campaigns are performing somewhat below our expectations. It could be the current economy, the landing page, or the selected search criteria. Nevertheless sharp marketing is expected to overcome these obstacles and drive interest and potential customers to a product or service. With a powerful too like AdWords we should be able to find a winning solution. Our team will meet tonight and go over our options.

Writing Effective AdWord Campaigns

This was by far not an easy task, ad campaigns for web advertising require a different approach. With limited space and only seconds to get your customer to connect (CTR), web ads have to convey the message fast. Most of us are willing to sit through a thirty second commercial during the Super Bowl but may feel less likely to waste time during a specific internet search. The Google challenge is forcing the teams to not only be clever and creative in writing ad copies, but also narrow the search parameters and develop excellent content on the landing page. This does not take away from the fun of the whole Google AdWords experience. I find myself checking ad campaign performance multiple times on a daily basis. This makes me read and understand much more about AdWords and less like to just spend the bank in hopes of gaining increasing click averages. Stay with this blog as we continue to share how AdWords really works!

Let the Games Begin

This is Matt -- the team inquisitor for the Six Amigos. Oh, and the one that came up with the snazzy name. I'm the one that likes to start the debating about issues that come up in our group work.

This challege...has really been a challenge so far. I'm definitely interested in seeing how this whole thing pans out. Not just for our team, but for Google as well. I can see that this challege is really about creating awareness for this tool, AdWords and how it can facilitate companies in their quest for world domination.

The challenge is in the start-up.

This is an opportunity that I will never forget. I wanted to take this Internet Marketing MBA class for some time, but scheduling was an issue. Now I am in, and boy am I ever in for something new. The Google Online Marketing Challenge was an added surprise and additional demanding workload. Given that my team will challenge the world and the world will watch our progress is a wonderful opportunity to demonstrate how AdWords can, and will change how traditional advertising campaigns compete.