Monday, May 19, 2008

The end of of our campaign as we know it...

And I think we're fine. I definitely feel fine. I think the last time I wrote we were at roughly 65% utilization of our funds. Our client was mentioning that she'd had more traffic driven to her page but still not a lot of actual contacts for work. We then were gained access to her Google Analytics page and noticed a significan increase in traffic as well as an increased duration in the amount of time that users spend on the website.

Some of our Search Engine Optimization (SEO) suggestions were heeded and listened to by our customer and additional links were added to make the page much more navicable.

We definitely need to ramp up on generating formal reports and determine what changes we made, and quantify how the changes we made in our AdWords increased traffic to our client's website.

This was an excellent project for both us (as learners) and our client to learn how AdWords can help grow a business through marketing to users based on relevance in Google searches.

Over and out....

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