Wednesday, May 7, 2008

Where Are My Clicks?

Despite many useful changes to the AdWords campaign for our project, the desired number of clicks are not materializing. Google has many reference sources to chooses from in order to answer some of our questions, but the only remedy we seem to see is to revise, revise, revise. A successful targeted ad campaign is not developed in one swoop, a series of historical results combined with the latest market trends analysis will provide the basic blueprint. Just like in constructing a new building, once you break ground who really knows what is under the surface. Well we need to break ground now and find out why the campaigns are performing somewhat below our expectations. It could be the current economy, the landing page, or the selected search criteria. Nevertheless sharp marketing is expected to overcome these obstacles and drive interest and potential customers to a product or service. With a powerful too like AdWords we should be able to find a winning solution. Our team will meet tonight and go over our options.

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